Ethique
t all started back in 2012 when our founder Brianne West started developing formulas in her kitchen at her Ōtautahi (Christchurch), Aotearoa (New Zealand) home. Back then, plastic-free wasn't the huge concern that it is for many today. Solid beauty bars weren’t a ‘thing’ and they definitely weren’t available from your local supermarket - or even Am...
t all started back in 2012 when our founder Brianne West started developing formulas in her kitchen at her Ōtautahi (Christchurch), Aotearoa (New Zealand) home. Back then, plastic-free wasn't the huge concern that it is for many today. Solid beauty bars weren’t a ‘thing’ and they definitely weren’t available from your local supermarket - or even Amazon.
In 2015 Brianne crowdfunded capital to expand the business and by 2016 was starting international sales. Today, Ethique sells in more than 22 countries and has employees across the globe, yet we still remain a small, entrepreneurial, and mission-led organization that aims to make products that are better for you and for the planet.
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In 2015 Brianne crowdfunded capital to expand the business and by 2016 was starting international sales. Today, Ethique sells in more than 22 countries and has employees across the globe, yet we still remain a small, entrepreneurial, and mission-led organization that aims to make products that are better for you and for the planet.
